I am driven by a mission to educate, awaken, and empower people to live purposefully while unlocking their prosperity.

My name is Edith SiddondoFounder & CEO of Profit Acumen, a Financial Empowerment Catalyst, and author of The Prosperity Planner and Rewire for Prosperity.

My work is anchored in one simple truth: when you understand your money patterns and elevate your internal financial blueprint, your decisions change — and your entire financial life begins to shift.

For years, I’ve helped professionals, couples, and teams:

maximise their earning ability

transform the way they perceive, relate to, and manage money

and rebuild clarity, confidence, and long-term prosperity

At Profit Acumen

You step into a space that is safe, structured, and deeply human — where we look at money from every angle: the emotions behind it, the beliefs driving it, and the practical systems that make it work.

Together, we rebuild your financial path so it reflects your values, your purpose, and what you truly want your life to stand for — not just what looks successful on the outside.

This is where we unpack the Six Pillars for Lasting Prosperity — principles that go beyond money and material achievement, and guide you toward a life that is grounded, aligned, and genuinely fulfilling.

And when you begin to apply what you learn here, real change follows:
clarity replaces confusion, habits become intentional, and progress stops feeling like a struggle.

So here’s my invitation:

Come ready to rewire your thinking, strengthen your money systems, and reshape your financial future — so you can attract, retain, and grow wealth while elevating your overall well-being.