The Founder

Hey there!
I educate and empower people to transform their relationship with money so that they can elevate their financial WELL-BEING and live a life of purpose; find joy and fulfillment without "chasing money"

Are you searching for some answers to your struggles around money?

I believe we've got what you are looking for!!

I'm Edith SIDDONDO, Founder and CEO of Profit Acumen a safe space where we help you navigate the complicated and emotional world of money and shift your money story to one that serves you!! It is my life's mission and true purpose to impact the lives of every person I come in contact with throughout this adventure that we call life!

I will help you map the territory between where you are and where you want to be whether it's developing financial clarity, positive relationships, meaningful work, or your life's purpose-and provide you with the tools to get there, in alignment with your core values.

Fear is the most terrible financial advisor!!

See, I am not just a company, I am an awakener. I am a teacher. I am a community builder… an empowerer who is changing lives, and is resolute to keep changing lives for decades to come. My mission on this earth is to elevate the financial well-being of humanity.

I don't know where you are at right now and what led you here. It's not a coincidence, you must be searching for answers to a PAIN you are facing around money:

1. Are you going through FINANCIAL STRESS? struggling with DEBT, having anxious and sleepless nights? - bank loans, credit card, mobile app loans, savings and credit loans, family, and friend's loans?
2. Do you feel stuck in the RATRACE, literally living life on an autopilot mode?
3. Are you looking for FINANCIAL CLARITY to secure your future and that of your loved ones?
4. Are you LIVING PAYCHECK TO PAYCHECK, broke by day 5 after your payday and you've been made to think its NORMAL, everyone does it yet it's causing you a lot of pain?
5. Are you sick and tired of what you are currently doing? Holding on out of FEAR of the unknown?
6. Would you like to get Over Your "Lack" of Money Mindset?
7. Have you LOST YOUR JOB or got A PAY-CUT and your bills keep knocking;
8. Are you having ARGUMENTS and CLOSETS around money with your spouse? Are your family's financial goals disconnected? Do you have family financial goals to start with? Are they aligned with your dreams and desire?
9. Is your family culture around money by DEFAULT or by DESIGN? Are you clear about your family BRAND around money? Is it serving you and your loved ones?
10. Is RETIREMENT knocking with no clear plans around money?
11. You are starting a business and you want to get it right from the onset on matters MONEY!!
12. You are a business owner and your cash flows are a BUSIMESS!!

To get you started click the link below and discover your breakthrough! At the end of your journey, practical transformation in your relationship with money is the reward. 

"The ability to change and manifest your reality moves in direct relationship to your level of consciousness"

I get fulfillment out of helping clients breakthrough and develop long-term lasting changes in their lives.

My career life for the last 2 decades has been in employment and business. As an employee, I have held leadership roles in finance in large multinational organizations namely Airtel Kenya, Kenya Airways, Scan group and Essar Telecom Kenya. As an entrepreneur, I am a Money Coach and a Financial consultant specializing in Finance and Business support.

I enjoy spending time with my family, my husband and our four lovely children.

I am a Certified Accountant, Certified Company secretary, a graduate in Bachelor of Commerce- Accounting, currently pursuing a Money coaching certification with the Money Coaching Institute in the United States of America.

I continuously expand my perspective and empower my mind on matters money and wealth so that I can continuously give value to my clients. What I've discovered over time is that the strategies we teach in our programs are the same ones applied by most of the world's top wealth owners, who have made their wealth while upholding good values with integrity and these strategies keep putting money back in their pockets. So they are not just lucky or the chosen few!! There is a process and a system that if implemented correctly, WORKS and it can work for you too!!

I host a weekly Financial WELL-BEING Podcast and YouTube channel.

"Man must choose whether to be rich in things or in the freedom to use them for their own good and the good of others"